1. Showcase Your Business
Have you considered showcasing your business in a 360° virtual tour? Do you want to be transparent, establish trust? Do you need to bring attention to a specific area, product, or service? Do you want to increase your conversion rate?
Create a virtual tour for your business. Lay out an informative, immersive, entertaining experience. Make it available on every screen, on any device, including VR headsets. Engage your audience with interactive elements, such as branded hotspots and calls to action. Let guests travel between panoramas on their own terms. Let visitors familiarize themselves with your business. Easily make your virtual tour available on your website. Publish a stunning post on Facebook. Make your tour pop out of a QR code on your business card, or from a sign.
2. Engage Your Social Media Audience
Do you want greater social media engagement? Have you considered engaging your audience on social media with 360° posts?
What kind of Facebook posts can you optimize with 360° content?
What are some of the most effective 360° posts for your business on Instagram?
-Animated 360° panoramas
-Reels with the music of your choice
3. Optimize Your Google Profile
Do you want to generate more traffic? Do you want more relevant leads? Do you want to optimize your Google listing? Have you considered optimizing your Google My Business profile with 360° panoramas?
What is Google My Business?
Google My Business is how you manage your Google Maps listing. Review your Google My Business profile regularly. Update information for accuracy, like your hours of operation during holidays. Also, fill in the gaps of your Google profile. For example, Google recommends boosting your visibility using Street View & 360° content.
What is Google Maps?
Google Maps is the web mapping service integrated into Google search results. Look at the Photos section of your Google Maps listing. You’ll notice different tabs, such as All, Latest, By Owner, and Street View & 360°. According to Google, listings with 360° photos and a virtual tour are twice as likely (x200%) to generate interest.
“Google Maps has 2 billion users. If you don’t have relevancy, weight, great local SEO, and a GSV tour included, you’re missing out.” -Zach Calhoon, Cloud Pano
What is Google Street View?
Google Street View is an application to upload 360° photos, and tie them back to a Google Maps listing. Street View brings Google Maps to your business. First, Google roams millions of road miles to capture street views around the world. Based on your street address, Google typically publishes a picture –or two under your Street View & 360° tab. Secondly, Google will reward you if you publish additional 360° photos in your profile. And when you connect your 360° photos together, you have a virtual tour.
“Every business owner wants to organically (not pay for) appear higher in search phrases and search terms in their community. This means you get more to naturally flow into your business.” -Zach Calhoon, Cloud Pano
Should you feed Google what it wants, or let it starve?
Google makes it abundantly clear: 360° content is rich media. Use Google Street View to organically improve your search engine optimization (SEO). Google is hungry for media rich listings. Feed Google the 360° content it wants. Google will reward you with better search results. When people find your business faster and more often, you generate more traffic. You attract more customers. Simultaneously, you’re building a diving board for your website.
“Your Google My Business listing is highly relevant to your SEO. It’s a big deal!” -Zach Calhoon, Cloud Pano
How do you add a 360° tour on your Google My Business profile?
If you hire someone you trust, they will professionally capture and edit the photos. They will stitch them seamlessly, and remove imperfections at the nadir or zenith. Finally, they will upload and connect the photos together using third-party software. You can monetize your business by optimizing your profile. Street View & 360° is a key part of optimizing your Google My Business Profile.
“Thanks to Look Aroond, I see new faces every week in my shop!” -Gabriel Arrazola, Barbers On Bryant, Minneapolis
What is a sound investment in your business?
A virtual tour and 360° photos contribute to your brand. Optimizing your profile gets you more leads, and creates more results. Look Aroond is a proven photographer/agency trusted by Google Street View. According to Google, we are amongst the Top 5% performers in 2020. Our 360° panoramas have consistently generated 20,000+ weekly views on Google. We’ve developed an efficient 360° workflow to meet the quality of your business. Are you ready to optimize your listing?